P R O F E S S I O N A L   O V E R V I E W

An award-winning writer and creative director with over 20 years’ experience on both the agency and brand sides. Highly skilled at transforming marketing goals into ideas, and ideas into impactful content that incites audiences to action, drives customer affinity and creates brand success stories. The perfect blend of head-in-the-clouds vision, strategic thinking and truly connective leadership abilities.

W O R K   E X P E R I E N C E 

CVS Health New York, NY | Creative Director March 2021 - Present

• Lead creative campaigns that elevate retail brand vision for the 2nd largest healthcare company in the US

• Oversee a national, multi-functional team of more than 20 people

• Work recognized by the In-House Agency Forum with Gold Creativity Award 

Peacock Rodeo New York, NY | Partner, Creative Director April 2014 - Present

After working in the advertising industry for more than 10 years, founded a creative consultancy to pursue passion projects with select agencies and brands  

• Led the copy strategy and execution for digital marketing at Stability.AI

• Achieved consistent acclaim for creative excellence in B2B marketing and events at Indeed.com

• Created the brand voice for Logicmark, an emerging brand that applies modern technology to the Life Alert button

• Work contributed to an increase in customer base of 3000% across email, social and point-of-sale for NYC fast casual restaurant incubator Aurify 

• Achieved a 90% new customer loyalty sign-up rate by breathing new life into lifecycle marketing at Everytable

• Led copy for social and digital marketing, in-store experiences and product launches at beauty brand Perricone MD

• At Booster Fuels, contributed to increased inbound leads by 5.9X a month, decreased cost per lead by 15% and launched $59M B2B product offering 

• Creative contributions led to Cornbread Hemp becoming the #1 fastest growing hemp company in America 

• Work on a continuing basis with NYC agencies such as McCann, Havas, Arnold, Iris Worldwide, Virtue Worldwide and Manifold

Grey Group New York, NY |  Creative Director May 2017 - July 2019

• Wrote the current tagline and redefined the brand voice of Walgreens

• Led the creative team responsible for revolutionizing the University of Pittsburgh Medical Center account

• Created campaign starring Benedict Cumberbatch 

EP&Co New York, NY |  Vice President, Creative Director October 2014 - April 2017

• Under my leadership, LL Bean consistently grew its business and transformed its approach to earned media

• Contributed pitch-winning ideas to the Hello Toothpaste AOR account

• Revitalized interest in Denny’s Grand Slam Breakfast with The Grand Slams, an engaging digital content series

• Recognized with the “Human Cannonball Award”, the agency’s recognition for outstanding creative leadership and ability to satisfy the highest client expectations on the lowest budgets 
  

Publicis Groupe New York, NY |  Associate Creative Director January 2011 - March 2014

• Revitalized P&G’s flagship brand Scope Mouthwash with a social-first marketing campaign by establishing an award-winning strategy, voice and design aesthetic

• Expanded brand reach by millions of earned impressions 

• Gold at 2013 NY Addy Awards: Digital + Social Media

• Shortlisted at 2013 Facebook Studio Awards

• Shortlisted at Graphis Design Competition

• Contributed the pitch-winning idea for Miralax

• Advanced P&G’s Crest and Oral-B brands with groundbreaking digital, social and traditional ideas
  

mcgarrybowen New York, NY | Senior Copywriter February 2006 -  December 2010

• Directly contributed to strengthening the JP Morgan Chase brand during the financial crisis.

• Created the rallying cry with an integrated campaign for Neighborworks, an organization helping US homeowners in trouble of losing their homes during the housing crisis 

• Congressman used my line in a speech to congress stressing the importance of taking action

• Contributed the pitch-winning idea for defense contractor Northrop Grumman’s AOR account

• Digital and television campaign for Crayola’s novel developmental tools recognized with a Silver Effie Award

• Ad Age’s Agency of the Year 2009 
  

E D U C A T I O N

Southern Methodist University | Dallas, TX | Bachelor of the Arts, Advertising Copywriting

Miami Ad School | Miami Beach, FL  

P R O F E S S I O N A L   S K I L L S

Copywriting
Creative Direction
Design/Art Direction
Content Creation
Mentoring
Campaigns
Digital Marketing
Social Media
Branding
Blogging
Creative Strategy
White Papers 
Innovation
CRM
Email Marketing
Lifecycle Marketing

T E C H N I C A L   S K I L L S

Google Suite
Figma
Slack
Google Ads
Microsoft Office
Miro
Notion
Google Analytics
Adobe Creative Suite
Workfront
Asana
Facebook Ads                                   

P R O F E S S I O N A L   D E V E L O P M E N T

Digital Master Class | Hyper Island, New York, NY November 2011
Introduction to Fiction | The New School, New York, NY January 2010